What makes a great transportation broker?

When seeking a transportation broker, the key traits to look for are reliability and trustworthiness. The ultimate goal is to find quality transportation that is consistently on-time.

Here are the characteristics that make a transportation broker stand out:

  • Reputation for providing outstanding customer service
  • In-depth knowledge of the industry, the carriers, changing regulations
  • Network of high-rated carriers that are under contract, insured, and meet stringent service requirements
  • Rigorous background checks on carriers
  • Track record of on-time delivery and low-claims rates
  • Industry recognition as a “Gold Book Broker” from Compunet®
  • Flexibility to broker all types of loads, including international, intermodal and specialty
  • Knowledge of industry prices and the ability to negotiate good value for customers. A broker that operates its own trucking company provides inside knowledge for better pricing and value as well as shipping efficiencies
  • Constant communication with the shipper, consignee and carrier so everyone is informed of the status of the freight


What customers are looking for

The following insight from a couple of customers of Spinning Wheels Express shows what companies value from their relationship with a transportation broker:

“Spinning Wheels Express cares about my business and acts as part of my logistics team. They are very prompt and deliver freight in excellent condition. Since I know I can totally count on Spinning Wheels Express, my time is freed up to focus other areas of the business.”

-Jack B., large pharmaceutical company

“Spinning Wheels Express is a highly valued partner that truly understands our business. The team is extremely dependable and great to work with. We can count on them to get our freight where it needs to be, on time and in excellent condition. Everyone at Spinning Wheels Express takes personal pride in providing outstanding service, and we can reach any of them – including the CEO – anytime, and they’re ready to help.”

-Peter S., Director of Global Credit, Collections/Logistics, large fabric manufacturer